A New Era Begins
DirecTV Sports was on course to re-brand their three Fox Sports Networks to ROOT SPORTS and asked us to help manage the project, design some promotional support graphics, ads, etc. and pull together a Brand Ambassador program in the Pacific Northwest.
From the Seattle Mariners and Portland Timbers activity to supporting the Pittsburgh and Rocky Mountain regions, we played a strategic role in helping get ROOT SPORTS off the ground and into a passionate viewing audience.
"TokitaBethune has delivered great results for us time and time again with professionalism, creativity and flexibility. They have a deep understanding of marketing and events and are able to take the lead on a project or work with other agencies and teams in various capacities toward a common goal to suit the needs of their Client. Highly recommended! "
– Geoff Walker, ROOT SPORTS VP of Marketing
Let's Play Ball!